Bridging Generations in Sales and Outreach

Sales isn’t what it used to be. The days of cold calls, networking events, and face-to-face meetings driving all your business? They’re slipping away. And for seasoned pros, the shift to digital prospecting can feel like uncharted territory.

Bridging Generations in Sales and Outreach is here to make that transition seamless. This show is for experienced business leaders, sales professionals, and entrepreneurs who built their success on relationships, but now need to navigate a digital-first world without losing their edge.

We bring you real stories and expert insights from professionals who have successfully transitioned to modern prospecting, leveraging LinkedIn, AI, and digital tools to generate leads, build relationships, and stay relevant.

By embracing modern prospecting strategies, you can future-proof your career, grow your business, and turn your reputation into revenue; without sacrificing authenticity.

Join us LIVE every Friday at 10 AM ET on LinkedIn, as we break down the evolution of sales and marketing, helping Gen X and Baby Boomers bridge the gap and thrive in today’s digital landscape

Host

Robert (Butch) Nicholson

Robert “Butch” Nicholson is a 45-year sales veteran who has thrived through every major economic shift, from the 1980 mortgage crisis to COVID. After two decades as a Financial Advisor and earning a place in his firm's Hall of Fame, he spent seven years training advisors and refining his expertise in relationship-first selling.

He’s the author of "Change Sucks… Get Over It" and a former guest lecturer at SMU Cox School of Business. Today, Butch helps B2B companies and executive teams modernize their sales approach through trust-based, digital-first strategies.

As a partner at Fist Bump, he builds executive brands, creates LinkedIn content systems, and launches shows that drive conversations, pipeline, and revenue.

His specialties include LinkedIn services, live show and podcast strategy, event demand generation, and scalable social systems that turn lived experience into market influence.

https://www.linkedin.com/in/butchnicholson/