Bridging Generations in Sales and Outreach
Sales isn’t what it used to be. The days of cold calls, networking events, and face-to-face meetings driving all your business? They’re slipping away. And for seasoned pros, the shift to digital prospecting can feel like uncharted territory.
Bridging Generations in Sales and Outreach is here to make that transition seamless. This show is for experienced business leaders, sales professionals, and entrepreneurs who built their success on relationships, but now need to navigate a digital-first world without losing their edge.
We bring you real stories and expert insights from professionals who have successfully transitioned to modern prospecting, leveraging LinkedIn, AI, and digital tools to generate leads, build relationships, and stay relevant.
By embracing modern prospecting strategies, you can future-proof your career, grow your business, and turn your reputation into revenue; without sacrificing authenticity.
Join us LIVE every Friday at 10 AM ET on LinkedIn, as we break down the evolution of sales and marketing, helping Gen X and Baby Boomers bridge the gap and thrive in today’s digital landscape
Episodes
23 episodes
E24 with Josh Foster - Show Up Real: Building Trust in a Digital World
In today’s episode of Bridging Generations in Sales and Outreach, Butch Nicholson sits down with Josh Foster, CEO and founder of Riverfront Recovery. Josh shares his journey from professional musician to leader in be...
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Season 1
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Episode 24
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41:32
E23 with Chris Atwell - Stop Creeping, Start Connecting
Sales leaders know the old ways cold calls, networking lunches, and door-knocking. But in today’s digital-first world, staying visible and authentic online is just as critical as showing up in person. In this episode of Bridging...
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Season 1
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Episode 23
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38:34
E22 with John Roughen - Sales Success Starts with Trust, Not Tools
“People don’t care who you are until they believe you can solve their problem.” That’s just one of the timeless truths John Roughen brings to this episode of Bridging Generations in Sales and Outreach.John is a sea...
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Season 1
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Episode 22
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36:45
E21 with Jonathan Ellis - Selling Across Generations Starts with Listening
What does it really take to sell in a world where five decades of sales wisdom meets a flood of new tools and tech? In this episode of Bridging Generations in Sales and Outreach, Butch Nicholson sits down with Jonathan Elli...
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Season 1
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Episode 21
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36:08
E20 with Hutch Matteson and Jenna Smith - Old Wisdom, New Voices
What happens when your life’s mission collides with your family’s future?In this heartfelt episode of Bridging Generations in Sales and Outreach, Butch Nicholson sits down with longtime friend
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Season 1
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Episode 20
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46:24
E19 with Dmitriy Teplinskiy - Building Trust & Engaging Leads in the Digital World
In today’s sales environment, buyers don’t want a pitch they want to know, like, and trust you before they ever take your call. Butch Nicholson sits down with Dmitriy Tepelinsky, a digital outreach expert and small business a...
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Season 1
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Episode 19
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37:17
E18 with Chris Dunn - The Quiet Power of Consistency
What if your best sales lead isn’t someone new, but someone who’s been silently watching your posts for two years?In this episode of Bridging Generations in Sales and Outreach, Butch Nicholson sits down with Chris Dunn, VP of Sa...
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Season 1
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Episode 18
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49:16
E17 with Edmund Green - Sales Is a Leadership Issue: Building Trust in a Distracted World
What if the real reason your pipeline is dry… isn’t sales or marketing? It’s leadership.In this powerful conversation, host Butch Nicholson sits down with Edmund Green<...
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Season 1
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Episode 17
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45:07
E16 with Brandon Lee - From Cold Calls to Connection
Old School Hustle Meets Modern ConnectionIn this episode of Bridging Generations in Sales and Outreach, Butch Nicholson sits down with Brandon Lee, founder of Fist Bump and longtime sales strategist, to unpack what’s actuall...
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Season 1
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Episode 16
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51:06
E14 with Andrew Brummer - Out of Options? Try Being Useful
How One Leader Rebuilt His Business and His Confidence through Service and Digital NetworkingIn this episode of Bridging Generations in Sales and Outreach, host Butch Nicholson sits down with
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Season 1
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Episode 14
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43:18
E13 with Kristen Hendricks - Leading Teams with Purpose and Process
In this episode of Bridging Generations in Sales and Outreach, Butch Nicholson sits down with Kristen Hendricks, Partner at Marshall Jones, a rapidly growing CPA firm in Alpharetta, Georgia. Kristen isn’t a CPA but that’s e...
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Season 1
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Episode 13
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37:26
E12 with Sarah-Anne Wildgoose - Modern Branding That Drives Sales
In this episode, Butch Nicholson sits down with branding strategist and visual storyteller Sarah-Anne Wildgoose, founder of SAW Design Studio, to explore how design choices directl...
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Season 1
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Episode 12
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37:20
E11 with Walter Crosby - Cigars, Sales Teams, and Straight Talk for CEOs
In this episode, Butch Nicholson sits down with veteran sales strategist Walter Crosby, host of the Sales and Cigars podcast, to explore why so many sales teams struggle to refle...
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Season 1
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Episode 11
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42:30
E10 with Katherine Knott - The Buyer Changed, But Your Instincts Didn’t
In this episode, Butch Nicholson sits down with licensed counselor and longtime friend ...
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Season 1
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Episode 10
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44:17
E9 with Richard Kirby - Win Back Time and Scale Smarter
In this episode, Butch Nicholson sits down with executive coach and former corporate sales leader Richard Kirby to unpack how s...
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Season 1
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Episode 9
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45:20
E8 with Adam Rojas - Sales Has Changed. Now What?
In this episode, Butch Nicholson sits down with longtime friend and sales strategist Adam Rojas, founder of Bellmore Consulting, to u...
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Season 1
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Episode 8
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58:26
E7 with Tom Martin - What Got You Here, Won’t Get You There
In this episode, Butch Nicholson sits down with longtime friend and leadership coach Tom Martin, who shares the winding road from ...
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Season 1
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Episode 7
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47:29
E6 with Mark McKenzie - Meeting Buyers Where They Are: A 50-Year Journey of Adaptation
Running a business used to mean showing up, shaking hands, and closing deals face to face. Today? It’s about finding new ways to build trust, stay relevant, and keep relationships strong, even when the world goes remote.In this episode,<...
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Season 1
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Episode 6
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46:13
E5 with Terri Smith Roca - Selling Through Trust, Not Traffic
Building a business used to mean chasing leads. Today? It’s about building trust, deepening relationships, and showing up when it matters most.In this episode, Butch Nicholson<...
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Season 1
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Episode 5
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36:08
E4 with Dean Nolley - Old-School Owners, New-School Sales
Sales used to thrive on instinct, grit, and handshakes. Today? If your sales process isn’t documented, repeatable, and supported by the right tools, you’re not ready to scale.In this episode,
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Season 1
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Episode 4
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43:53
E3 with Bob Tankesley - Sellers, Buyers, and Everything in Between
If you’re a founder or CEO with thoughts of selling your business one day, this episode might change your timeline or at least your mindset. Butch Nicholson sits down with
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Season 1
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Episode 3
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34:16
E2 with Jeff Watts - Digital Visibility: How Jeff Built Credibility Without Chasing Influence
How do you evolve your reputation when your industry still sees you as the “old version” of yourself?In this episode of Bridging Generations in Sales and Outreach, host Butch Nicholson sits down with Jeff Watts, a veteran...
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Season 1
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Episode 2
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46:45
E1 with Butch Nicholson - From Cold Calls to Connection Requests: A Sales Evolution
What happens when decades of face-to-face sales experience collides with today’s digital-first buyer?In this inaugural episode, host Butch Nicholson introduces Bridging Generations in Sales and Outreach, a show bui...
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Season 1
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Episode 1
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19:00