Bridging Generations in Sales and Outreach
Sales isn’t what it used to be. The days of cold calls, networking events, and face-to-face meetings driving all your business? They’re slipping away. And for seasoned pros, the shift to digital prospecting can feel like uncharted territory.
Bridging Generations in Sales and Outreach is here to make that transition seamless. This show is for experienced business leaders, sales professionals, and entrepreneurs who built their success on relationships, but now need to navigate a digital-first world without losing their edge.
We bring you real stories and expert insights from professionals who have successfully transitioned to modern prospecting, leveraging LinkedIn, AI, and digital tools to generate leads, build relationships, and stay relevant.
By embracing modern prospecting strategies, you can future-proof your career, grow your business, and turn your reputation into revenue; without sacrificing authenticity.
Join us LIVE every Friday at 10 AM ET on LinkedIn, as we break down the evolution of sales and marketing, helping Gen X and Baby Boomers bridge the gap and thrive in today’s digital landscape
Bridging Generations in Sales and Outreach
E12 with Sarah-Anne Wildgoose - Modern Branding That Drives Sales
In this episode, Butch Nicholson sits down with branding strategist and visual storyteller Sarah-Anne Wildgoose, founder of SAW Design Studio, to explore how design choices directly influence visibility, trust, and sales outcomes.
Sarah-Anne shares how she helps businesses translate their value into visual language that resonates with the modern buyer. From small businesses to companies landing contracts with Fannie Mae and Freddie Mac, her work turns branding into a revenue-driving asset.
You’ll hear how outdated visuals quietly erode credibility, why consistency is the foundation of trust, and how design strategy must align with where your audience spends time not where you wish they were.
She unpacks what it means to attract, engage, and connect in a digital-first world, how to stop the scroll on social platforms, and why 80% of people are visual learners whether they realize it or not.
If you're a Gen X or Boomer business leader wondering how to update your brand without losing your voice, this episode delivers a practical, no-fluff roadmap for evolving your visual presence to meet today’s expectations.
Bridging Generations in Sales and Outreach is hosted by Robert (BUTCH) NICHOLSON and produced by Fist Bump
Helping Gen X and Baby Boomer leaders turn their reputation into revenue—without losing the human touch.
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