Bridging Generations in Sales and Outreach
Sales isn’t what it used to be. The days of cold calls, networking events, and face-to-face meetings driving all your business? They’re slipping away. And for seasoned pros, the shift to digital prospecting can feel like uncharted territory.
Bridging Generations in Sales and Outreach is here to make that transition seamless. This show is for experienced business leaders, sales professionals, and entrepreneurs who built their success on relationships, but now need to navigate a digital-first world without losing their edge.
We bring you real stories and expert insights from professionals who have successfully transitioned to modern prospecting, leveraging LinkedIn, AI, and digital tools to generate leads, build relationships, and stay relevant.
By embracing modern prospecting strategies, you can future-proof your career, grow your business, and turn your reputation into revenue; without sacrificing authenticity.
Join us LIVE every Friday at 10 AM ET on LinkedIn, as we break down the evolution of sales and marketing, helping Gen X and Baby Boomers bridge the gap and thrive in today’s digital landscape
Bridging Generations in Sales and Outreach
E13 with Kristen Hendricks - Leading Teams with Purpose and Process
In this episode of Bridging Generations in Sales and Outreach, Butch Nicholson sits down with Kristen Hendricks, Partner at Marshall Jones, a rapidly growing CPA firm in Alpharetta, Georgia.
Kristen isn’t a CPA but that’s exactly what makes her role so compelling. As the firm’s culture architect and client experience strategist, she’s been instrumental in quadrupling the firm's size over six years.
Kristen shares the unconventional leadership principles that fuel their growth from empowering admin teams to take client ownership, to maintaining a culture where “everyone takes the trash out.”
Whether you're running a small professional services firm or managing a growing team, her insights on building process, setting expectations, and managing across generations are immediately actionable.
Key Takeaways:
- How clearly defined roles and bonus structures create ownership.
- Why building a strong foundation is more important than chasing fast growth.
- How Marshall Jones balances structure with autonomy to keep teams aligned.
- The firm’s unique approach to firing clients who mistreat their staff.
- What Kristen believes both 20-somethings and 60-somethings can teach each other.
Listen now to hear how a people-first culture can drive serious business growth without compromising standards or burning out teams.
Bridging Generations in Sales and Outreach is hosted by Robert (BUTCH) NICHOLSON and produced by Fist Bump
Helping Gen X and Baby Boomer leaders turn their reputation into revenue—without losing the human touch.
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