Bridging Generations in Sales and Outreach
Sales isn’t what it used to be. The days of cold calls, networking events, and face-to-face meetings driving all your business? They’re slipping away. And for seasoned pros, the shift to digital prospecting can feel like uncharted territory.
Bridging Generations in Sales and Outreach is here to make that transition seamless. This show is for experienced business leaders, sales professionals, and entrepreneurs who built their success on relationships, but now need to navigate a digital-first world without losing their edge.
We bring you real stories and expert insights from professionals who have successfully transitioned to modern prospecting, leveraging LinkedIn, AI, and digital tools to generate leads, build relationships, and stay relevant.
By embracing modern prospecting strategies, you can future-proof your career, grow your business, and turn your reputation into revenue; without sacrificing authenticity.
Join us LIVE every Friday at 10 AM ET on LinkedIn, as we break down the evolution of sales and marketing, helping Gen X and Baby Boomers bridge the gap and thrive in today’s digital landscape
Bridging Generations in Sales and Outreach
E17 with Edmund Green - Sales Is a Leadership Issue: Building Trust in a Distracted World
What if the real reason your pipeline is dry… isn’t sales or marketing? It’s leadership.
In this powerful conversation, host Butch Nicholson sits down with Edmund Green, former KPMG leader and founder of Parlinum Consulting, to unpack the truth behind modern sales and why trust, not tactics, is what buyers are really looking for.
Whether you’re an old-school sales pro or a digital-native B2B leader, this episode is a masterclass in how to stay relevant, human, and high-performing in today’s disconnected world.
What you’ll learn:
- Why rewirement, not retirement, keeps you sharp (and employable)
- How “learning is the new knowing” applies to sales leadership today
- Why the sales/marketing divide is a leadership issue — not a process flaw
- How to build real trust when buyers avoid talking to sales until they’re 75% through their journey
- The power of handwritten notes, showing up in-person, and taking a genuine interest
- Why the best leaders align people to their strengths and why that starts with asking “What are they good at?”
🎧 This episode is a reminder: People don’t buy from companies. They buy from people they trust.
Bridging Generations in Sales and Outreach is hosted by Robert (BUTCH) NICHOLSON and produced by Fist Bump
Helping Gen X and Baby Boomer leaders turn their reputation into revenue—without losing the human touch.
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