Bridging Generations in Sales and Outreach
Sales isn’t what it used to be. The days of cold calls, networking events, and face-to-face meetings driving all your business? They’re slipping away. And for seasoned pros, the shift to digital prospecting can feel like uncharted territory.
Bridging Generations in Sales and Outreach is here to make that transition seamless. This show is for experienced business leaders, sales professionals, and entrepreneurs who built their success on relationships, but now need to navigate a digital-first world without losing their edge.
We bring you real stories and expert insights from professionals who have successfully transitioned to modern prospecting, leveraging LinkedIn, AI, and digital tools to generate leads, build relationships, and stay relevant.
By embracing modern prospecting strategies, you can future-proof your career, grow your business, and turn your reputation into revenue; without sacrificing authenticity.
Join us LIVE every Friday at 10 AM ET on LinkedIn, as we break down the evolution of sales and marketing, helping Gen X and Baby Boomers bridge the gap and thrive in today’s digital landscape
Bridging Generations in Sales and Outreach
E19 with Dmitriy Teplinskiy - Building Trust & Engaging Leads in the Digital World
In today’s sales environment, buyers don’t want a pitch they want to know, like, and trust you before they ever take your call.
Butch Nicholson sits down with Dmitriy Tepelinsky, a digital outreach expert and small business advocate, to explore how trust is built before the conversation even starts.
Dmitriy shares his journey from being a behind-the-scenes entrepreneur to stepping into the forefront of client relationships using content, video, and authentic digital engagement.
Together, they unpack why traditional "company brochure" websites fall flat, and how intentional, human-centered content on platforms like LinkedIn can warm up prospects long before a cold call.
If you're a sales leader or business owner wondering why your outreach isn't converting, this episode dives deep into what’s missing: Social Proof, Authentic Presence, and Strategic Consistency.
You'll learn:
- Why buyers do 75% of their research before speaking to sales.
- The importance of shifting from "best-in-class" claims to proof-driven narratives.
- How to turn content into conversations and build trust at scale.
- The value of combining old-school tactics like mailers with digital follow-ups.
- How to structure outreach so no call ever feels "cold" again.
Bridging Generations in Sales and Outreach is hosted by Robert (BUTCH) NICHOLSON and produced by Fist Bump
Helping Gen X and Baby Boomer leaders turn their reputation into revenue—without losing the human touch.
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