Bridging Generations in Sales and Outreach
Sales isn’t what it used to be. The days of cold calls, networking events, and face-to-face meetings driving all your business? They’re slipping away. And for seasoned pros, the shift to digital prospecting can feel like uncharted territory.
Bridging Generations in Sales and Outreach is here to make that transition seamless. This show is for experienced business leaders, sales professionals, and entrepreneurs who built their success on relationships, but now need to navigate a digital-first world without losing their edge.
We bring you real stories and expert insights from professionals who have successfully transitioned to modern prospecting, leveraging LinkedIn, AI, and digital tools to generate leads, build relationships, and stay relevant.
By embracing modern prospecting strategies, you can future-proof your career, grow your business, and turn your reputation into revenue; without sacrificing authenticity.
Join us LIVE every Friday at 10 AM ET on LinkedIn, as we break down the evolution of sales and marketing, helping Gen X and Baby Boomers bridge the gap and thrive in today’s digital landscape
Bridging Generations in Sales and Outreach
E20 with Hutch Matteson and Jenna Smith - Old Wisdom, New Voices
What happens when your life’s mission collides with your family’s future?
In this heartfelt episode of Bridging Generations in Sales and Outreach, Butch Nicholson sits down with longtime friend Hutch Matteson and his daughter Jenna Smith a real estate agent, nonprofit advocate, and board member of The Sanctuary of North Georgia.
Together, they unpack the real emotional and strategic challenges of funding a vision-driven nonprofit: building a long-term living community for adults with intellectual and developmental disabilities.
It's a mission sparked by Hutch’s oldest son, Josh and one that has pulled in every member of their family.
But this episode isn’t just about fundraising. It’s about modern donor development, generational storytelling, and the delicate shift from relationship-driven giving to platform-driven visibility.
If you’re in sales, leadership, or community-building, you’ll walk away with insights on how to:
- Sell from the heart without sounding desperate.
- Attract younger donors without alienating long-time supporters.
- Build trust across generations through content, care, and consistency.
Bridging Generations in Sales and Outreach is hosted by Robert (BUTCH) NICHOLSON and produced by Fist Bump
Helping Gen X and Baby Boomer leaders turn their reputation into revenue—without losing the human touch.
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