Bridging Generations in Sales and Outreach
Sales isn’t what it used to be. The days of cold calls, networking events, and face-to-face meetings driving all your business? They’re slipping away. And for seasoned pros, the shift to digital prospecting can feel like uncharted territory.
Bridging Generations in Sales and Outreach is here to make that transition seamless. This show is for experienced business leaders, sales professionals, and entrepreneurs who built their success on relationships, but now need to navigate a digital-first world without losing their edge.
We bring you real stories and expert insights from professionals who have successfully transitioned to modern prospecting, leveraging LinkedIn, AI, and digital tools to generate leads, build relationships, and stay relevant.
By embracing modern prospecting strategies, you can future-proof your career, grow your business, and turn your reputation into revenue; without sacrificing authenticity.
Join us LIVE every Friday at 10 AM ET on LinkedIn, as we break down the evolution of sales and marketing, helping Gen X and Baby Boomers bridge the gap and thrive in today’s digital landscape
Bridging Generations in Sales and Outreach
E22 with John Roughen - Sales Success Starts with Trust, Not Tools
“People don’t care who you are until they believe you can solve their problem.”
That’s just one of the timeless truths John Roughen brings to this episode of Bridging Generations in Sales and Outreach.
John is a seasoned wealth advisor with First Citizens Bank, bringing more than 30 years of experience across insurance, banking, and investment planning. But what sets him apart isn’t just what he knows it’s how he connects.
In this conversation with Butch Nicholson, John unpacks how emotional intelligence, deep listening, and trust-first thinking still drive the most meaningful business results even in a digital-first world.
If you’re a Gen X or Boomer sales leader trying to adapt without losing your human edge, this episode is for you.
You’ll learn:
- Why jumping to solutions kills trust and what to do instead
- The real difference between managing and coaching in sales
- How to adapt your communication for a younger buyer without losing yourself
- What it looks like to simplify complex solutions with empathy
- A real-world story of helping a business owner reimagine succession
Bridging Generations in Sales and Outreach is hosted by Robert (BUTCH) NICHOLSON and produced by Fist Bump
Helping Gen X and Baby Boomer leaders turn their reputation into revenue—without losing the human touch.
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