Bridging Generations in Sales and Outreach
Sales isn’t what it used to be. The days of cold calls, networking events, and face-to-face meetings driving all your business? They’re slipping away. And for seasoned pros, the shift to digital prospecting can feel like uncharted territory.
Bridging Generations in Sales and Outreach is here to make that transition seamless. This show is for experienced business leaders, sales professionals, and entrepreneurs who built their success on relationships, but now need to navigate a digital-first world without losing their edge.
We bring you real stories and expert insights from professionals who have successfully transitioned to modern prospecting, leveraging LinkedIn, AI, and digital tools to generate leads, build relationships, and stay relevant.
By embracing modern prospecting strategies, you can future-proof your career, grow your business, and turn your reputation into revenue; without sacrificing authenticity.
Join us LIVE every Friday at 10 AM ET on LinkedIn, as we break down the evolution of sales and marketing, helping Gen X and Baby Boomers bridge the gap and thrive in today’s digital landscape
Bridging Generations in Sales and Outreach
E23 with Chris Atwell - Stop Creeping, Start Connecting
Sales leaders know the old ways cold calls, networking lunches, and door-knocking. But in today’s digital-first world, staying visible and authentic online is just as critical as showing up in person.
In this episode of Bridging Generations in Sales and Outreach, Butch Nicholson sits down with Chris Atwell, a corporate-sales-leader-turned-entrepreneur who now generates over 60% of his business from LinkedIn.
Chris shares how he went from avoiding social media altogether to building a thriving practice by posting consistently, showing vulnerability, and focusing on connection over promotion. He explains why influence on LinkedIn isn’t about being an “influencer” it’s about being influential.
Listeners will learn:
- A simple 3-step framework for creating content that connects.
- Why vulnerability and personal stories build trust faster than company updates.
- How consistency not perfection wins on LinkedIn.
- The real difference between marketing content and sales content.
If you’ve been lurking on LinkedIn, hesitant to put yourself out there, this conversation is your push to stop creeping and start connecting.
Bridging Generations in Sales and Outreach is hosted by Robert (BUTCH) NICHOLSON and produced by Fist Bump
Helping Gen X and Baby Boomer leaders turn their reputation into revenue—without losing the human touch.
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